Short answerWriting assistants rely on the brief template and style guide. Move both, add approved example pieces, require sources for factual claims and keep a human edit step before publishing.
- Voice and style: see brand voice GPTs.
- Brief template: keep the structure you feed it (topic, audience, keywords, links).
- Checklist: headings, length, internal links, calls to action.
- Facts: instruct "do not invent statistics, quotes or sources; mark anything unverified" (reduce made-up answers).
- Human edit: someone checks claims, links and tone before publishing.
- No guarantees: content tools cannot promise rankings.
Test with three real briefs against the old outputs: testing. If it used web research, see web search tools.
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